Behavior Modification: The Science Media Companies Use to Alter Our Psychology

William E. Simpson II is an ethologist living among and studying free-roaming native species American wild horses. William is the award-winning producer of the micro-documentary film 'Wild Horses'. He is the author of a new Study about the behavioral ecology of wild horses, two published books and more than 150 published articles on subjects related to wild horses, wildlife, wildfire, and public land (forest) management. He has appeared on NBC NEWS, ABC NEWS, CBS NEWS, theDoveTV and has been a guest on numerous talk radio shows including the Lars Larson Show, the Bill Meyer Show, NPR Jefferson Public Radio and NPR National Radio.